Apr
16

SAGE Stationery Has So Many Uses

If you are looking for the most comprehensive assortment of top notch SAGE stationary which never fails to deliver the goods then it can be rather a drawn out and time consuming task sorting the wheat from the chaff, so to speak, when it comes to SAGE stationary that is universally regarded as being of [...]
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Apr
16

Learn To Throw And Catch A Boomerang Like A Pro

You are standing in the wind, you can feel the pressure of wind on you, throw a boomerang into it, and you will find how it spins in the air and returns to you. Throwing and then catching the boomerang is an art, since there are different types of spinning variations, which will determine how [...]
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Apr
16

Identify Guest Blogging Opportunities in Google

I do whitehat seo and I use google for identifying guest blogging opportunities. I work on the basis that a person who has ablog will always need a guest blogger and will need to invite him which is why I have come up with the statements below. “Submit a guest post” / “Submit post” / [...]

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AdSense tricks

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Apr
16

A message from an AdSense publisher: How to balance conflicting interests

Editor’s Note: Today we’d like to share some tips from AdSense publisher Dave Taylor, owner and author of askdavetaylor.com. Dave Taylor has been online for over thirty years and has been producing helpful tech content for just about all of that time. You can find him online at http://www.davetayloronline.com/.

It’s a tricky balancing act being an AdSense publisher because once you start seeing your earnings increase, there’s a natural desire to shift your attention to your revenue. The problem with focusing on your revenue is that you’re taking attention away from producing the most useful content for your readers. And without readers, you have no audience to run ads for in the first place.

I know, because it’s a challenge I face as an AdSense publisher too. I run a popular tech support site called Ask Dave Taylor and my focus since 2003 has been on answering tech questions in a simple, free, and easily obtainable manner. I had over 18 million visitors to the site last year — but it’s also a business, not a hobby, so maximizing my per-visitor revenue is important.

I’m sure you’ve heard that “it’s all about content,” and that the best sites have high quality content that’s regularly updated and provide a value to their customers. That’s still true, and it’s important to have your primary focus be the experience you offer to your reader.

But there’s that tension. It’s the lure of the dark side, in Star Wars terminology. What is the perfect middle ground along the content/revenue continuum?

Here’s how I try to balance things…

The first place I stop every week is Google Analytics. The data gives me food for thought, like how many visitors are using mobile devices. This helped me decide how much money to invest in a mobile-friendly version of the site (and when it made sense for me to add AdSense for Mobile Content to my advertising mix). Analytics also shows the most popular pages on my site, which offers great insight into what my readers visit most frequently. Since I categorize all my content, it helps me understand if tutorials about the Sony PSP are garnering more traffic than those about the Apple iPod, for example.

Hook Analytics to AdSense (and yes, I have an article about how to do that on my site) and you can also produce a report of your most profitable pages, a cross-correlation between traffic and AdSense revenue. You’ll gain a reliable way to figure out if that blog entry you wrote three months ago is actually now generating 11% of your overall site revenue.

But there’s the ugly head of profiteering rearing up again.

Let’s look at this a different way. There’s a name for a restaurateur who focuses exclusively on per-customer revenue and keeps raising prices: out of business. On the other hand, a restaurant that doesn’t pay attention to what items are popular, what daily specials get people excited, and the fluctuations in supply cost runs the risk of ending up with a menu that’s completely out of touch with customer desires and they too go out of business.

I spend the majority of my time and attention on producing the best possible content and use my desire to maximize revenue as a secondary goal, something for me to keep in mind as I proceed. It doesn’t launch my ship, but it helps me build it most efficiently.

If you’re a long-time AdSense publisher, you’ve hopefully also found that sweet spot between being completely content driven and ignoring the business side of your publishing business. If not, here’s a suggestion based on my years of participation: Once a month, really dig into your AdSense reports to understand what categories, what topics and what pages on your site are performing well. Set a goal of producing more of the same in the following 30 days, then put revenue out of your mind and focus completely on what you can contribute to your customer community. Rinse, wash, repeat.

——-

Posted by Raina Rathi, Strategic Partner Manager, AdSense


Inside AdSense

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Apr
16

Emergency Loans Bad Credit- Get Emergency Loans In spite of Your Bad Credit

In today’s world expenses are constantly on the rise. Even planning a holiday is so stressful thanks to the expenses to that. In addition to that, there are sudden expenses like household maintenance, vehicle repair charges, children’s school expenses and other personal expenses. These expenses arise with no prior hint and also give you very [...]
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